COOKIE POLICY
PURSUANT TO EUROPEAN REGULATION NO. 2016/679("GDPR")
Last updated: December 4, 2025
1. INTRODUCTION
This Cookie Policy explains how QSRPServices AG, with registered office in Alpenstrasse 15, 6300 Zoug, Suisse, VATN° CHE 162 125 585 (hereinafter "QSRP", "we","us", or "our") uses cookies and similar tracking technologieson qsrp.com (the "Website").
This policy should be read together withour Privacy Policy and Terms of Use. By using our Website, you agree to our useof cookies as described here, subject to your consent preferences.
For questions about cookies, contact usat: hello@qsrp.com
2. WHAT ARE COOKIES
Cookies are small text files stored onyour device (computer, smartphone, tablet) when you visit a website. They helpwebsites remember your preferences and understand how you use them.
We also use similar technologies like webbeacons (pixels), local storage, and tracking URLs. For simplicity, we refer toall these as "cookies" in this policy.
3. TYPES OF COOKIES WE USE
3.1 By Duration
Session Cookies are temporary and deleted when you close your browser. Persistent Cookies stay on your device for a set period or until you delete them manually.
3.2 By Origin
First-Party Cookies are set directly by QSRP. Third-Party Cookies are set by external service providers like analytics platforms and advertising networks.
3.3 By Purpose
We categorize cookies into four typesbased on what they do:
Strictly Necessary Cookies are essential for the Website to work. They handle security, maintain sessions, and remember your consent choices. These cannot be disabled and don't require your consent under GDPR Article 6(1)(b) and (f), but we inform you about them.
Functional Cookies remember your preferences like language settings and provide enhanced features. These require your consent under GDPR Article 6(1)(a) and ePrivacy Directive Article 5(3).
Analytics Cookies help us understand how visitors use our Website by collecting statistics about page views, traffic sources, and user behavior. All information is aggregated and pseudonymous. These require your consent.
Advertising Cookies track your browsing to deliver relevant ads and measure campaign effectiveness. They build profiles of your interests across websites. These require your consent.
4. COOKIES WE USE ON OUR WEBSITE
4.1 Strictly Necessary Cookies
These essential cookies keep the Website functioning properly:
cookie_consent stores your cookie preferences for GDPR compliance and expires after12 months.
session_idand PHPSESSID maintain your logged-in state and session security, expiring when you close your browser.
__cf_bm from Cloudflare distinguishes humans from bots for security purposes and expiresafter 30 minutes.
4.2 Google Analytics 4
We use Google Analytics to understand Website usage and improve performance. Google Analytics cookies include:
_ga and ga[container-id] distinguish unique users and persist session data for 2 years.
_gid provides24-hour user statistics and expires after 24 hours.
_gat limits data collection requests and expires after 1 minute.
Google Analytics collects device information (browser type, operating system, screen resolution), session information (duration, pages viewed), traffic sources (referrals, campaigns), geographic location (from anonymized IP addresses), user engagement metrics, and conversion events.
IP addresses are automatically anonymized and not stored. Learn more at: How Google uses information from sites using our services
4.3 Meta Pixel (Facebook/Instagram)
The Meta Pixel measures Facebook and Instagram advertising effectiveness, builds custom audiences, and enables retargeting:
_fbp identifies browsers for advertising and stores visit information for 90 days.
_fbc tracks conversions and click IDs from Facebook ads for 90 days.
fr deliversand measures ad relevancy for 90 days.
Meta Pixel collects page view events, device and browser information, URLs visited, standard events (purchases, leads, registrations), click IDs, ad interactions, and anonymized IP addresses for location.
More information: Meta Business Tools Terms and Meta Cookie Policy
4.4 LinkedIn Insight Tag
This tag tracks LinkedIn advertising conversions, enables retargeting, and provides professional audience insights:
li_gc storesguest consent for cookies for 6 months.
lidc facilitates data routing for 24 hours.
UserMatchHistory syncs LinkedIn Ads IDs for 30 days.
li_sugr is abrowser identifier for non-members lasting 90 days.
bcookie uniquely identifies browsers for 1 year.
LinkedIn Insight Tag collects page visit metadata (URL, referrer, timestamp, IP), device characteristics, button clicks, conversion events, aggregated professional demographics, and campaign attribution data.
More information: LinkedIn Cookie Policy and LinkedIn Privacy Policy
4.5 TikTok Pixel
The TikTok Pixel measures TikTokadvertising impact and optimizes ad delivery:
_ttp and _ttp_eu track advertising campaign performance for 13 months.
_tt_enable_cookie stores cookie consent preferences for 13 months.
TikTok Pixel collects page views, conversion events, browser and device information, URLs and referrers, IPaddresses for location, ad interactions, and custom events.
More information: TikTok Cookies Policy and TikTok Privacy Policy
4.6 Twitter (X) Pixel
The Twitter Pixel tracks conversions, builds audiences, and measures Twitter advertising:
muc_ads collects user behavior for advertising for 2 years.
personalization_id tracks visitors for relevant advertisements for 2 years.
guest_id identifies and tracks website visitors for 2 years.
Twitter Pixel collects conversion events,device and browser characteristics, IP addresses and location data, URLs andreferrers, and ad engagement data.
More information: Twitter Privacy Policy and Twitter Cookie Policy
4.7 Google Ads
We use Google Ads for conversion trackingand remarketing across the Google Display Network:
_gcl_au measures advertising efficiency for 3 months.
IDE measuresad conversions and enables retargeting for 13 months.
test_cookie tests browser cookie support for 15 minutes.
NID stores preferences and user information for 6 months.
Google Ads collects ad views, clicks,conversions, device information, geographic location, user interests, browsing patterns, and remarketing list assignments.
More information: Google Ads Data Privacy and Google Privacy Policy
5. YOUR CONSENT
Under GDPR and the ePrivacy Directive, weobtain your explicit consent before placing non-essential cookies on your device. Strictly necessary cookies don't require consent as they're essential for Website functionality.
When you first visit our Website, you'll see a cookie banner where you can accept or reject non-essential cookies and customize your preferences by category.
Your consent must be freely given, specific, informed, and unambiguous through a clear action like clicking "Accept." Pre-checked boxes or continued browsing don't constitute valid consent under GDPR.
You can provide granular consent, accepting some cookie categories while rejecting others. Our consent system lets you accept all cookies, reject all non-essential cookies, customize by category (Functional, Analytics, Advertising), or review detailed information before choosing.
We record your consent choices including date, time, specific cookies consented to, policy version, and IP address for verification. These records are kept securely for 3 years to demonstrate GDPR compliance.
Your consent is valid for 12 months, after which we'll ask you to renew it through our cookie banner.
6. MANAGING YOUR COOKIE PREFERENCES
6.1 Through Our Website
You can change your cookie preferences anytime by clicking "Cookie Settings" or "Manage Cookies"in our Website footer, through the consent banner when it appears, or by emailing us at hello@qsrp.com.
6.2 Through Your Browser
Most browsers let you control cookies through settings. You can block all cookies, block only third-party cookies, delete cookies when closing your browser, or get notified when cookies are set.
Note that blocking or deleting cookies may affect Website functionality and your user experience.
Browser instructions: Chrome (Settings> Privacy and security > Cookies), Firefox (Options > Privacy & Security > Cookies), Safari (Preferences > Privacy > Cookies), Edge (Settings > Privacy > Cookies), Opera (Settings > Privacy & security > Cookies).
6.3 Third-Party Opt-Out
You can manage advertising cookies through industry platforms: Your Online Choices (EU), Network Advertising Initiative, Digital Advertising Alliance, Google Ads Settings, Facebook Ad Preferences.
6.4 Mobile Devices
Control advertising identifiers on mobile: iOS (Settings > Privacy > Tracking > toggle off), Android (Settings > Google > Ads > Opt out).
7. WITHDRAWING CONSENT
You can withdraw consent for non-essential cookies anytime. Access Cookie Settings through our Website footer, adjust your preferences, and save. When you withdraw consent, we stop setting new cookies of rejected types, existing cookies are deleted or expire naturally, and your withdrawal is recorded.
You cannot withdraw consent for strictly necessary cookies as they're essential for Website functionality, but you can stop using our Website if you don't want them.
8. DATA TRANSFERS
Some third-party providers whose cookies we use are located outside the European Economic Area, particularly in the United States (Google, Meta, LinkedIn, TikTok, Twitter). Personal data collected through cookies may be transferred internationally.
We ensure transfers comply with data protection laws through the EU-U.S. Data Privacy Framework, European Commission Standard Contractual Clauses, adequacy decisions, and additional technical and organizational safeguards.
Review provider privacy policies: Google Privacy Policy, Meta Privacy Policy, LinkedIn Privacy Policy, TikTok Privacy Policy, Twitter/X Privacy Policy.
9. DATA RETENTION
Cookies are automatically deleted when they reach expiration unless you delete them earlier. Data retention periodsvary: Google Analytics event data lasts 2 months, user-level data 14 months, with aggregated reports retained indefinitely without personal identifiers. Meta retains pixel data for 90 days and website visit data for 180 days. LinkedIn keeps pseudonymized visit data for 180 days. TikTok retains data for 13 months. Twitter keeps data up to 2 years. Google Ads retains advertising cookies for 13 months. Consent records are kept for 3 years.
10. YOUR RIGHTS UNDER GDPR
You have rights regarding personal data collected through cookies:
Right of Access (Article 15) – confirm whether we're processing your data and access it.
Right to Rectification (Article 16) – correct inaccurate personal data.
Right to Erasure (Article 17) – request deletion under certain circumstances.
Right to Restriction (Article 18) – restrict processing under certain conditions.
Right to Data Portability (Article 20) – receive your data in a portable format and transmit it to another controller.
Right to Object (Article 21) – object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent (Article7(3)) – withdraw consent anytime without affecting prior lawful processing.
Right to Lodge a Complaint – file a complaint with your data protection supervisory authority.
To exercise these rights, contact us at hello@qsrp.com or write to QSRP Services AG, Alpenstrasse 15, 6300 Zoug, Suisse. We'll respond within one month, extendable by two months for complex cases.
11. CHILDREN'S PRIVACY
Our Website isn't directed to children under 16, and we don't knowingly collect their personal information. If we learn we've collected data from a child under 16, we'll delete it promptly. Parents or guardians who believe their child provided personal data should contact us immediately at hello@qsrp.com.
12. UPDATES TO THIS POLICY
We may update this Cookie Policy to reflect changes in cookies used, legal requirements, business practices, or industry standards. When we make material changes, we'll update the date above, notify you prominently on our Website, and request renewed consent if required by law.
Review this policy periodically to stay informed. Your continued use after changes constitutes acceptance, subject to renewed consent requirements.
13. DATA SECURITY
We implement appropriate technical and organizational measures to protect personal data from cookies against unauthorized access, alteration, disclosure, or destruction. These include encryption intransit using SSL/TLS, secure consent record storage with access controls, regular security assessments, secure third-party integrations, restricted access on a need-to-know basis, and staff training on data protection.
No internet transmission or electronic storage method is 100% secure. While we use commercially acceptable protection means, we cannot guarantee absolute security.
14. THIRD-PARTY WEBSITES
Our Website may link to third-party websites, applications, or services not operated by QSRP. Clicking third-party links directs you to their websites. We have no control over and assume no responsibility for third-party content, privacy policies, or practices. Third parties may use their own cookies subject to their policies.
Review every website's privacy and cookie policies. This Cookie Policy applies only to our Website.
15. CALIFORNIA RESIDENTS
While QSRP isn't based in California, we provide this information for California residents under CCPA and CPRA.
Through cookies, we collect identifiers (IP addresses, device IDs, cookie identifiers), internet activity (browsing history, website interaction), geolocation data (approximate location from IP),and inferences about preferences.
We don't sell personal information traditionally, but using advertising and marketing cookies may constitute "sharing" for cross-context behavioral advertising under CCPA/CPRA.
California residents can opt out by adjusting cookie preferences through Cookie Settings or using the "Do NotSell or Share My Personal Information" link in our footer. For more information, see our Privacy Policy or contact hello@qsrp.com.
16. CONTACT INFORMATION
For questions about this Cookie Policy or our cookie use, contact us:
QSRP Services AG
Alpenstrasse 15
6300 Zoug, Suisse
VAT N° CHE 162 125 585
Email: hello@qsrp.com
17. SUPERVISORY AUTHORITY
You can lodge a complaint with the competent data protection supervisory authority if you have concerns about our handling of personal data from cookies.
For Switzerland:
Federal Data Protection and Information Commissioner (FDPIC)
Website: www.edoeb.admin.ch
For EU/EEA residents:
Contact the supervisory authority in your country. Find EU authorities at:https://edpb.europa.eu/about-edpb/board/members_en
This Cookie Policy is effective as ofthe date above and applies to all Website users. By using our Website, you acknowledge that you've read, understood, and agree to this Cookie Policy.