QSRP — the Quick Service Restaurant Platform — is a European multi-brand platform operating more than 1,500 restaurants across nine countries, from France and Belgium to the UK, Germany, Italy, and Morocco. Its portfolio brings together seven distinct brands — Dunkin', O'Tacos, Chopstix, Burger King, Quick, NORDSEE, and G La Dalle — each with its own identity, customer base, and way of operating. Unlike a traditional restaurant group built around a single concept or a top-down holding structure, QSRP functions as an interconnected ecosystem: brands retain their individuality while sharing expertise, infrastructure, and a common ambition to grow together. This article explains what that model looks like in practice.
QSRP brings together a diverse mix of brands, each built around its own market and audience. From Dunkin' and G La Dalle in France to Chopstix across the UK, France, and Ireland, from Quick and Burger King in Belgium and Luxembourg to O'Tacos operating across nine countries — every brand has its own identity and serves a distinct customer.
That diversity is one of QSRP's biggest strengths. Different brands bring different perspectives, helping the Group adapt quickly, stay relevant, and learn continuously in a fast-moving industry.
Rather than pushing every brand into the same model, QSRP focuses on supporting what makes each one successful, while creating alignment around long-term, sustainable growth.
What makes QSRP different is the way its different parts work together.
Group functions — Finance, Technology, ESG, and Marketing — provide expertise, structure, and shared tools across the business. At the same time, brand teams and local markets across France, Belgium, Luxembourg, the UK, Germany, the Netherlands, Italy, and Morocco remain closely involved in shaping how ideas are applied in practice.
It is a constant exchange between global support and local knowledge. Insights move across countries and brands, best practices are shared quickly, and local experience helps shape broader decisions across the Group.
The result is an organisation that can scale efficiently without losing flexibility.
In many traditional groups, brands operate independently and remain relatively disconnected from one another. At QSRP, collaboration is part of the culture.
When a team across any of QSRP's seven brands develops a strong operational idea, a successful campaign, or a better customer experience, those learnings are shared across the wider network spanning nine countries. Success in one market can quickly create value elsewhere.
This way of working allows teams to learn from each other, move faster, and build on ideas collectively rather than competitively.
One of QSRP's defining characteristics is its ability to combine strong foundations with an entrepreneurial mindset.
The Group provides governance, long-term direction, and operational support, while still giving teams the freedom to take initiative, test ideas, and move quickly. That balance allows brands — from a global name like Dunkin' to a fast-growing concept like Chopstix — to keep their energy and individuality while benefiting from the scale and expertise of a larger organisation.
Beyond brands and systems, the QSRP ecosystem is driven by people.
Corporate teams, local market experts, franchise partners, and restaurant employees all play an important role in making the business work. Franchisees are key contributors across QSRP's nine markets, combining local entrepreneurship with the support of shared resources, operational expertise, and Group capabilities. It is a model that gives franchise partners the backing of a large platform while preserving the agility that makes local operators effective.
Working across countries as diverse as France, Morocco, and the UK also brings together different cultures, perspectives, and ways of thinking. That diversity strengthens decision making and helps keep the organisation open to new ideas.
Like any ecosystem, QSRP is always evolving.
The Group continues to invest in technology, digital capabilities, data, and sustainability — from improving operations across more than 1,500 restaurants to adapting to changing consumer expectations and market conditions across nine countries.
This ability to evolve continuously helps both the Group and its brands remain competitive and future-focused.
What sets QSRP apart is not just the brands within it, but the way they work together.
QSRP is not simply a collection of businesses managed from the centre. It is a connected network — spanning Dunkin', O'Tacos, Chopstix, Burger King, Quick, NORDSEE, and G La Dalle, operating across France, Belgium, Luxembourg, the UK, Ireland, Germany, the Netherlands, Italy, and Morocco — where brands, teams, and franchise partners learn from one another, share expertise, and grow together.
That is what makes QSRP more than a traditional group.
